미성숙 시장: 미래파/오디세이를 제외하고는 제품의 브랜드 이미지가 매우 낮다.
인지도 매우 낮음
기능성 제품 이미지
제품의 포장이 타 제품과는 차별화 되어있음. 고가 이미지의 부합됨.
고가 이미지 : 제품 포장부터 비싸 보임
그렇다면 새로운 상품이 기존 시장에 진입 시 시행해야 할 프로
and sports facilities, etc. Among all areas that meet these criteria, Seoul, the capital of the Republic of Korea, is the best area that anyone want to live once. Seoul is composed of 25 administrative districts. Each district has different characteristics and some of them are similar. Thus, the objectives of our project are to set preference for an imaginary person and find factors which can be
This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factoranalysis, K-mean clusteranalysis, discriminant analysis, cross tabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing
and Ukraine. This has been working as unfavorable factor in Russia’s economy in many ways. Nevertheless, Russia still is a very attractive country to invest on regarding the crisis, since their influence as a powerful country is not shrinking. Let’s look into Russia and several reasons why Russia is a good investment market.
2. Macro Environment
(Information & Analysis)
Introduction
Motivation and Purpose
Trying to find common factors that can categorize 25 districts into small subgroups
Giving some information about where to live or where to move by analyzing the data.
As a way of explanation,
We set an imaginary man Sangho Kim
who wants to move to Seoul
Simulation
Sang-ho Kim’s preference to live…
1. Good natural environme
How we start?
Most of our team members’ major interest is in bodies and beauty…
How we data acquired?
The national anthropometric data measurement project called Size Korea funded by Korea Agency for Technology and Structures, Korea. (http://sizekorea.kats.go.kr), during 2003~2004.
Body size data of 15,000 people who were randomly selected in regard to 119 categories.
Data confiden
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
초등학교 때 엄마가 만들어 준 S은행과 계속해서 거래 중
대학시절 은행에 취직한 선배의 강요로 만든 K은행 통장을 주거래 은행으로 사용 중
인구적 경제적 요소에만 의존
두가지 기준으로만 개발된 표준화된 서비스 패키지
고객에게 안맞거나 불만족!
설문지-242명의 오스트리아 응답자들
1. Topic
1.1. Topic
Analysis of various factors affecting the selling price of the car
1.2. Research purpose
Nowadays, there are many different models of cars and their prices range. So we want to know what
thefactors arewhich affect the selling price of the car and how much each variable explains the selling price.
1.3. Research process
To determine if there is a correlation between
and exporting system.
In conclusion, this paper states that the Dongdaemoon fashion market has played a key role in production and selling goods on a reasonable price as Korean fashion cluster. However, the competitive advantage of Dongdaemoon market is weakened by the sever change of fashion distribution system. Therefore, it suggests that we should consider Dongdaemoon fashion market as a bra